Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.
Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.
But what does that actually mean? What is an RTB platform and why is it so important for digital marketers? Let’s get the answers to these questions and more.
Uma plataforma do oferta ou plataforma de venda (SSP) é 1 software usado pelos publishers para automatizar a venda e o gerenciamento do seu inventário do publicidade.
Use o criador de anúncios em vídeo da Renderforest e crie vídeos excepcionais e cativantes diretamente no seu navegador de modo a impulsionar este envolvimento da marca e alcançar um público Ainda mais amplo.
RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.
Límite de presupuesto mensual $ $$ Controla tu presupuesto Obtén recomendaciones, raliza ajustes y decide tu presupuesto mensual. La tecnología de Google te permite medir efeitos y aprovechar tu inversión publicitaria por la mejor manera.
Os anunciantes usando metas de reconhecimento precisam produzir conteúdo em formato curto de que seja altamente engajador.
Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
You can also choose which domain blocking rules should be implemented. And those who aren't satisfied with dozens of pre-installed blocklists can import and export their own custom rules.
Maximiza los clientes potenciales y las conversiones Consigue clientes potenciales por mayor calidad y mejora las conversiones. Aumenta las ventas en línea Llega a los compradores donde se encuentren y aumenta el tráfico y las ventas por tu sitio. Impulsa el tráfico presencial en la tienda Atrae a los consumidores a tu tienda y aumenta las ventas tradicionales.
Comparar seu CPA com este desempenho da pesquisa nenhumas marca e aguardar do três a sete dias de modo a alcançar a performance de CPA pretendida previamente do realizar ajustes.
Promociona tu aplicación Llega a las personas de que permanecequedan interesadas en aplicaciones como la tuya y aumenta las instalaciones o vuelve a captar la atención de los usuarios actuales de modo a qual realicen más acciones en la aplicación.
Due to the real-time bidding algorithm, it’s possible to analyze factors of any single impression and take into account their own read more data and targeting elements to accredit the optimal creative to provide alongside the associated bid value, including new standards such as unified id.